Sony BRAVIA 9 FWD-75XR95M2 TV 190.5 cm (75") 4K Ultra HD Smart TV Wi-Fi Black

True colour. True contrast. True RGB.

Introducing the BRAVIA 9 II: True colour. True contrast. True RGB.

The future of colour is here. For the first time ever, you can experience our most advanced True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.

The BRAVIA 9 II achieves 100% of the BT.2020 colour gamut, displaying the real-world colours visible to the human eye.

For full sensory immersion, our Acoustic Multi Audio+ with Beam Tweeter delivers surround sound directly from the action on-screen of our latest flagship(1). If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre system or soundbar to your set-up(2)(3).

Available in 65"" to 115"", the BRAVIA 9 II offers our most colourful, brightest viewing experience, regardless of screen size.

Bring cinema grade technology home with Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X(4).

Skip the endless scrolling on your next night in with Google TV, which uses AI to learn your tastes and curate suggestions you’ll love(5)(6)(7). With ""My Cinema"" presets, you can easily select from predefined and optimised audio-visual settings crafted for different times of day, moods, or personal preferences.

Developed in collaboration with the world's leading creators from Netflix, Prime Video, and SONY PICTURES CORE, our Studio Calibrated modes faithfully reproduce content as it was intended to be seen, so you can enjoy the full story with precise colour, accurate contrast, and maximum impact(8)(9)(10).

A world of movies are waiting for you to explore on SONY PICTURES CORE, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.

The BRAVIA 9 II has been designed to blend effortlessly with your space, enhanced by a wave-textured bezel and a centre stand that creates a timeless floating, cable-free look(11).

EXPERIENCE TRUE RGB — OUR MOST ADVANCED DISPLAY: Our RGB Backlight Master Drive Pro controls red, green, and blue LEDs in real-time, delivering virtually infinite colour, brightness, and depth.

STEP CLOSER TO THE FILMMAKER’S ORIGINAL VISION: Enjoy Studio Calibrated modes for SONY PICTURES CORE, Netflix, and Prime Video. Dolby Vision / Atmos, IMAX Enhanced, and DTS:X, bring cinema standards home.

DISCOVER UNMATCHED REALISM, DRIVEN BY OUR LATEST XR PROCESSOR: Powered by AI, our scene recognition system detects, analyses, and optimises each detail in a scene for a lifelike view.

HEAR THE CINEMATIC SOUND THAT OUR FLAGSHIP PICTURE DESERVES: Our Acoustic Multi Audio+ and Beam Tweeter deliver immersive surround sound straight from the action on-screen — just like at the cinema(1).

GIVE THE WHOLE ROOM THE BEST VIEW: X-Wide Angle Pro ensures colour and contrast stays vivid from the side, as well as the front. Immersive Black Screen Pro minimises reflections, day and night.

SAVE ENERGY: True RGB technology masterfully controls the backlight for efficient energy usage. With the Eco Dashboard 2, you can monitor your consumption and further optimise your efficiency.

PICTURE QUALITY
Virtually infinite colour, brightness and depth with True RGB
The flagship BRAVIA 9 II is the definitive BRAVIA, with four times the colour of OLED and surpassing Mini LED brights to present stunning True RGB — the future of colour is here.

Virtually infinite in colour, brightness, and depth, RGB Backlight Master Drive Pro ensures precise control over each red, green, and blue LED, achieving the largest, purest colour volume in Sony history.

Smooth Colour Gradation captures nuance to reproduce subtle tones and sharpen contrast.

Unmatched realism is driven by our AI-powered XR Processor. XR Clear Image upscales everything to near 4K(1). XR Motion Clarity keeps action clear.

Realise the filmmaker’s vision with Studio Calibrated modes for Netflix, Prime Video, and SONY PICTURES CORE. Dolby Vision and IMAX Enhanced bring cinema standards home.

SOUND QUALITY
Cinema-like surround sound
Feel like you're in a movie theatre as our Acoustic Multi Audio+ and Beam Tweeter deliver the cinematic surround sound that our flagship picture deserves(1). Whether it’s a dramatic one-liner or a plane overhead, each element originates from where it’s happening within a scene using powerful speakers and sound-positioning tweeters for a perfectly synchronised, endlessly immersive experience.

Even ordinary sound becomes extraordinary as our AI evolved 3D Surround Upscaling and proprietary virtualiser expands standard stereo sound into wider, more precise 3D audio. With Dolby Atmos and DTS:X support, explore unforgettable spatial sound(2).

Dialogue is always crystal-clear as Voice Zoom 3 uses AI to adjust vocal volume and clarity. You can even dial voices up or down without affecting other sounds.

Ambient Optimisation uses AI to measure your space and ceiling height, then calibrates the audio automatically.

Dual audio output lets you listen through headphones and the TV speakers simultaneously(3).

DESIGN
Minimalist One Slate Design
The BRAVIA 9 II exudes harmonic presence.

Our One Slate design fuses the screen and bezel into a single slate, with slimmer edges on all sides for deeper cinematic immersion. Subtle by design, the bezel carries a fine wave texture that blends naturally into living spaces.

The Mirage Stand combines slim inward-bending steel with a translucent panel, creating the illusion that the TV is floating from every angle(1). Cable management is built in, and the mirror-polished pillars catch and reflect light, letting the TV stand disappear into its setting with quiet sophistication.

If you prefer, the BRAVIA 9 II can be mounted flush to your wall, creating a seamless display that complements any layout and lets the picture take centre stage.

The backlit remote features bigger buttons with varied textures and clear spacing to make navigation easy, as well as a new wave-textured back for better grip and comfort. It's rechargeable and is made from 80% recycled plastic(2). With the Find Remote feature, you'll never lose it either — the helpful beeping sound will have you reunited in seconds(3).

UX
Smarter search, tailored picks, and the entertainment you love
This Google TV offers a smarter search, tailored picks, and the entertainment you love — all in one place(1). Browse 400,000+ movies and TV episodes from across your favourite streaming services, organised into topics and genres based on what interests you, along with 10,000+ apps and games. There are even dedicated buttons for your go-to apps, so you can dive straight into the action.

You can control the BRAVIA 9 II using your voice — and it’s more helpful than ever. Just say “Hey Google” to find movies, play music, and get answers to your questions. You can also connect with your other smart home devices to adjust the room temperature, turn on the lights, or check your front door.

With Google Cast built-in and Apple AirPlay 2, you can easily share content from your smartphone, tablet, laptop, or computer straight on to the big screen.

Use the remote or switch to the BRAVIA Connect app to control your TV your way. In the mobile app, you can adjust the volume, fine-tune settings, or check your set-up without navigating on-screen TV menus.

GAMING
Level up your immersive gaming experience
Explore invincible gaming on the BRAVIA 9 II, with awe-inspiring graphics and exhilarating soundscapes. Pair with PlayStation 5 to unlock extra gaming features(1).

Perfect for PlayStation 5, Auto HDR Tone Mapping instantly optimises the HDR settings during initial PS5 set-up; Auto Genre Picture Mode automatically switches the TV into Game Mode to minimise lag and maximise responsiveness(2); and with PS Remote Play, play your favourite PS5 and PS4 games over your internet connection without moving the console(3)(4).

The Game Menu 2 puts all your gaming essentials in one place where you can quickly check your status, fine-tune settings, access assist functions, and more. Try Gaming Multi-View to play a game on one side of your screen while watching a YouTube walkthrough video on the other.

4K/120fps, a Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) are all available as features of HDMI 2.1., ensuring smooth, clear, responsive gameplay(5)(6)(7).

Dolby Vision for gaming is also supported.

SONY PICTURES CORE
A world of movies included with BRAVIA
Enjoy a world of movies included with BRAVIA, available through SONY PICTURES CORE.

Powered by Pure Stream technology, you can stream HDR movies at up to 80Mbps on SONY PICTURES CORE for significantly more detail, colour, and contrast than conventional 15-25Mbps streaming services. With a vast library of IMAX Enhanced titles, experience striking clarity and sound that pulls you into the story(1).

The BRAVIA 9 II includes 10 movies and 24 months of unlimited streaming for you to redeem directly through the movie app.

SUSTAINABILITY & ACCESSIBILITY
Efficient, sustainable and reliable design
True RGB technology on the BRAVIA 9 II boosts each colour directly, allowing you to enjoy a wide spectrum and peak brightness with less energy.

To further monitor your energy consumption and optimise your efficiency, use the Eco Dashboard 2, which puts all your energy settings in one easy-to-use app(1).

The remote is made from 80% recycled plastic materials(2), whilst the packaging is smaller and lighter, reducing CO2 emissions during product transportation by approximately 31%(3).

Pime Support
Performance meets peace of mind
PrimeSupport: Our professional service package
You enjoy all the fantastic picture & sound quality of our consumer TV range, combined with the added peace of mind of our Professional Service package and after sales support
- Access to our Elite helpdesk for integrator-focused, knowledgeable technical support
- Advanced Exchange of any faulty products, with technical assistance for swap & install on premise, wherever possible
- 3 years standard cover, with the option to extend by an additional 2 years.

(1) The speaker configuration varies depending on the inch size.
(2) This feature works with compatible models.
(3) Dolby Atmos or DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
(4) Some apps, contents and/or features may not be available in all countries. Subject to availability.
(5) User must accept Google Terms of Service, Play Terms of Service and Privacy Policy to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time, and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
(6) Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC.
(7) Network services, content, and the software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
(8) Feature availability depends on regions and countries.
(9) Available features may vary depending on the model. Please refer to the specification chart for details.
(10) The stand design varies depending on the inch size.